A Committed Approach
Today, Villes et Villages Fleuris mission Villes et Villages Fleuris based on three essential pillars that guide its work:
1. Taking Action for the Environment
Greening public spaces, adopting sustainable management practices, conserving water resources, restoring natural soil conditions, and protecting tree heritage… The certification encourages municipalities to implement sustainable practices to adapt to climate change.
86% of French people want biodiversity to become a national priority: local governments have a crucial role to play.
2.Place residents’ quality of life and well-being at the heart of local policies
Plants soothe, refresh, and beautify. Green spaces promote physical and mental health, reduce exposure to pollution, and strengthen social bonds. By making more room for nature, municipalities are responding to a strong demand from citizens.
92%
of French people believe there isn’t enough nature in the city.
3. Promote the region’s identity and enhance its appeal
Each region has its own unique identity: landscapes, heritage, local expertise, and local history. The label helps showcase these aspects, thereby strengthening the image of the communities, enhancing their appeal to tourists and boosting their economic vitality, and fostering a sense of pride among residents.
Each region must highlight its strengths: heritage, landscapes, and local expertise. These contribute to the community’s image, enhance its appeal to tourists and businesses, and are a source of pride for its residents.
“Balancing quality of life with the environmental crisis is one of the major challenges of our time. The Villes et Villages Fleuris certification Villes et Villages Fleuris communities in this transformation by making the living environment a strategic driver of local transitions.”
Thibaut Beauté, President of the National Council of Villes et Villages Fleuris
What is a certified municipality?
A municipality with the Villes et Villages Fleuris” designation is one that:
- Is committed to the sustainable improvement of the living environment;
- Gives plants a prominent role in the design of public spaces;
- Takes concrete action to protect the environment and biodiversity;
- Puts people at the heart of its projects;
- Enhances its appeal as a tourist destination, economic hub, residential area, and commercial center.
Municipalities that have earned this certification are committed to a proactive municipal strategy, which they implement consistently and persistently. This initiative brings together elected officials, municipal staff, residents, and local partners around a shared goal: transforming public spaces into vibrant places to live.
