A historic label

The first national “Fleurir la France” contest was created in 1959 by Robert Buron, then Minister of Public Works, Transportation, and Tourism. In postwar France, which was seeking renewal, the goal was to beautify the country and support the development of tourism, drawing inspiration in particular from the flower-filled balconies of Alsace.

Originally focused on floral displays, the competition has gradually evolved into a certification program. Initially overseen by government agencies, it is now run by an independent association organized under the 1901 law: the National Council of Villes et Villages Fleuris CNVVF).

Over the decades, the certification program has expanded its scope to address changes in local communities and new environmental challenges. The ornamental landscaping of the past has given way to a more comprehensive approach: ecological management, preservation of biodiversity and resources, citizen participation, promotion of cultural heritage, and sustainable appeal.