The National Council of Cities
and Flower-Filled Villages (CNVVF)
The label's certifying body
The CNVVF, a nonprofit organization under the French Law of 1901, oversees the label at the national level. It sets its strategic direction, ensures its consistency, and oversees its implementation throughout the country, in collaboration with various stakeholders and partners.
Their missions
- Define the guidelines and framework for the label
- Revising the evaluation criteria
- Ensure consistency of the system nationwide
- Organize the national juries
- Awarding and Renewing the 4th Fleur
- Present the National Awards
- Highlight exemplary initiatives and help raise the profile of the label
The CNVVF team is responsible for overseeing and implementing the certification program at the national level.
It supports the 4,700 certified municipalities, working alongside regions and departments, and coordinates all stakeholders involved in the initiative. In this way, it ensures the quality and high standards of the certification.
It organizes national governing bodies and oversees the implementation of adopted decisions. It also organizes the evaluation and monitoring of the “4ème Fleur” certification and the national awards.
At the same time, it leads communication efforts to promote the label: key events, communication tools and materials, press relations, representation, and public speaking at national and regional events…
Through its work, the team contributes to the label’s visibility.
The Office
Members of the Board of Directors
Associate Members
Group A: Local Governments
1 representative from municipalities with fewer than 5,000 residents:
• Member: Mr. Benoit BARANGER, mayor of Bourgueil
• Alternate: Mr. Paul AUDAN, mayor of Gréoux-les-Bains
1 representative from municipalities with more than 5,000 residents:
• Incumbent: Ms. Elodie CARON, city council member in charge of green spaces and floral displays for the city of Valenciennes
• Alternate: Mr. Alde HARMAND, mayor of Toul
1 representative from the departments:
• Ms. Sylvie CHEVALLIER, president of the Dordogne Departmental Tourism Committee and vice president of the Dordogne department
1 representative from the regions:
• Mr. Romain MARIA, regional councilor for Île-de-France and mayor of Maisons-Alfort
Group B: National Network
1 representative of the regional network (elected official/coordinator):
• Ms. Christelle CHASSAGNE, president of the Nouvelle-Aquitaine Regional Tourism Committee and vice president of the Niortais Urban Community
1 representative of the departmental network (elected official/coordinator):
• Mr. Daniel LEVEL, departmental delegate for the Yvelines department and mayor of the delegated municipality of Fourqueux
1 representative from the “Département Fleuri” initiative:
• Ms. Marie-Claire BONNET-VALLET, president of Côte d’Or Attractivité and mayor of Pontailler-sur-Saône
Middle School C: Vocational Track
ADN Tourisme:
• Principal: Ms. Marie-Reine FISCHER
• Alternate: Mr. Marc LEVY
Atout France:
• Member: Mr. Philippe MAUD’HUI
• Alternate: Ms. Valérie GRANIER
SEMAE:
• Member: Mr. Jean-Pierre ALAUX
• Alternate: Ms. Karine CLAVEL
VALHOR:
• Member: Mr. Laurent BIZOT
• Alternate: Mr. Florent MOREAU
Group D: Qualified Individuals
• Thibaut BEAUTÉ, President of the CNVVF
• Martine LESAGE, qualified individual
• Catherine MULLER, qualified individual
Group E: Institutional Investors
AMF:
• (pending)
Departments of France:
• (pending)
Cities of France:
• Member: Mr. Gil AVÉROUS, mayor of Châteauroux
• Alternate: Ms. Stéphanie GUIRAUD-CHAUMEIL, mayor of Albi
Associate Members
Representative of the Ministry of Culture and Heritage:
• Isabelle BOTTREAU, Project Manager for the Regional Implementation of Architecture, Office for Architectural and Landscape Quality
